As of March 2013, mobile traffic alone makes up 15% of all Internet use the world over with 3 out of 5 local searches made on a mobile device in the US. As the ubiquitous nature of the Smart Phone increases, more users are expected to access the Internet through their mobile phones than their desktops by the end of this year. Are you ready?
Check out the following infographic for more reasons why.
Image provided by Demandforce
It’s an unfortunate lesson that we have to learn sometimes, but there is no more compelling evidence than the recent Super Storm “Sandy” along the East Coast to illustrate to us just how powerful Mobile has already become. This of course will only increase exponentially as the functionality of our Mobile devices replaces technologies and other daily activities of our lives – desktops, stereos, alarm clocks, televisions, banking, etc.
While Super Storm Sandy was national news, what people wanted to know most was how the storm was affecting their city and, more importantly, their neighborhood.
Questions such as: Read the rest of this entry »
TextMarks, an SMS/Text Message Service Provider, and their co-defendant, Heartland Automotive Services, the largest Jiffy Lube franchisee in America, have reached a proposed settlement with consumers for the text message spam they sent to mobile phones during the month of April 2011. The proposed settlement of $47M is purportedly the largest in the history of text message spam lawsuits.
in the proposed settlement it was disclosed that TextMarks allowed Jiffy Lube to spam over 2.3 million mobile phone numbers, which is the equivalent of every mobile phone in the states of Hawaii and Wyoming.
This type of SMS/Text Message SPAM is a violation of Read the rest of this entry »
Here is a terrific example of incorporating text message marketing within a company’s exiting marketing campaigns.
In this case, Drano is promoting a new septic tank product via direct mail. Instead of directing people to a website or phone number they have you text in to “see the product in action and to receive a treatment reminder each month for 3 months.” After joining the texting campaign you are sent a text message with a link to video that is optimized to play on your cell phone. Within that same message is an offer to receive a coupon via email just by replying to Read the rest of this entry »
Malware Monday has come. At 12:01 a.m. on Monday, the FBI turned off Internet servers that were functioning as a temporary safety net to keep infected computers online for the past eight months. According to reports, relatively few have been affected – Roughly 42,000. Considering that there are millions of Internet users across the country, several thousand losing access isn’t a big deal – unless you are one of them. ;0)
What I found interesting as news sites and stations were reporting the upcoming deadline, almost all of them were telling readers/viewers that if they have not protected their systems they may find themselves having to access the internet via their… smartphones. Seeing how over 50% of cell phone users in the US own a smartphone, that means over half of the population have an alternative means of access to the internet.
Think this might be heading somewhere?
