Network Solutions has posted a terrific infographic about small business and mobile. Click the image below to see the entire graphic.
Archive for the ‘blog’ Category
26
Apr
2013
Are small businesses ready for Mobile?
16
Apr
2013
Mobile Marketing when things go dark
Consider this for a moment: Mobile has the power to run when other media options and devices are dark. When the power fails, so does your marketing message via Television, Radio and Desktop computers. Your marketing message can still be be delivered when all other medium fail.
Imagine for a moment your marketing dollars being spent on a television ad with a time-sensitive message for a sale that is scheduled for the following two days. The night the ad is to run the power goes out. No power means no television. No television means viewers will not have a chance to see your ad, leaving them in the dark (pardon the pun) in regards to your sale. Might as well have poured that money down the drain.
However, now imagine that same marketing message sent as a text message, or even as an ad on the mobile networks. Even though the power fails consumers will still have access to their mobile phones providing you a golden opportunity to reach them… even in the dark.
Mobile Marketing must be an integral part of every business’ marketing plans. Consumers are ahead of their current marketing methods in terms of how they use their mobile devices, smartphones and tablets. Since we live in a multi-screen, connected world where context and location drive our device choices, businesses must be present when prospects and customers seek them on their smartphones and tablets.
Mobile usage is made for interactivity whether it’s a phone call, text, purchase or game. It’s up to businesses to maximize these opportunities by responding to their customers’ needs.
Over the course of the next week we will offer up seven actionable mobile marketing tips business owners can take to tap into this lucrative and ever growing marketplace:
Tip 1: Know what you want your mobile prospects or customers to do next. You must determine what your business goals are and how your mobile marketing strategy fits into the plan. This enables you to determine your prospects’ path to, through and from your mobile site as well as the appropriate metrics to track your mobile marketing results. This is important whether you’re creating a mobile website, app, video or advertisement.
Tip 2: Develop mobile content that enhances your product. To this end, determine what information creates value for your prospects and customers; meets their needs or improves their lives. For example, Zyrtec, an allergy medicine, created an on-going mobile utility that gives consumers information about the pollen count. Think weather report for allergies. To-date, Zyrtec has about 300,000 registrants.
Tip 3: Focus on the one or two things for which mobile users will use your site. Understand that smartphone activity is often content snacking done in short bursts of available time. Therefore you must streamline your mobile site to fulfill these needs with an easy-to-use experience.
Tip 4: Tell stories that hook your viewers and set up the action. Like other forms of content, stories pull your audience in. This is particularly important on emerging formats like Twitter’s Vine where the video quality is less than optimal.
Tip 5: Craft videos to ensure viewers see at least half of your content. Understand that 25% of YouTube video is viewed on a mobile device. Further, 40-60% of mobile viewers abandon the video at some point. These viewers have seen roughly 30-80% the video. While you can entice video viewers to click off of your content at any point, you must consider how much of your video the average viewer sees. If you want viewers to click out to other content, use a shorter video so that you retain the search benefit from the video.
Tip 6: Create content that works within bandwidth limitations. You can have the best mobile content, app or video but if your prospective consumers can’t access it due to poor WiFi or expensive, limited data plans, it’s worthless.
Tip 7: Measure more than the mobile impressions. Mobile often causes marketers a headache when it comes to showing the value of having a mobile presence and related, integrated marketing to business owners. By taking a broader, longer view of mobile’s contribution, Tim Reis of Google states that mobile has transformed direct response marketing. Business owners must track the mobile impact in terms of mobile website, apps, in-store activity, cross device use and calls.
10
Apr
2013
Why You Need a Mobile Site Infographic
As of March 2013, mobile traffic alone makes up 15% of all Internet use the world over with 3 out of 5 local searches made on a mobile device in the US. As the ubiquitous nature of the Smart Phone increases, more users are expected to access the Internet through their mobile phones than their desktops by the end of this year. Are you ready?
Check out the following infographic for more reasons why.
Image provided by Demandforce
It’s an unfortunate lesson that we have to learn sometimes, but there is no more compelling evidence than the recent Super Storm “Sandy” along the East Coast to illustrate to us just how powerful Mobile has already become. This of course will only increase exponentially as the functionality of our Mobile devices replaces technologies and other daily activities of our lives – desktops, stereos, alarm clocks, televisions, banking, etc.
While Super Storm Sandy was national news, what people wanted to know most was how the storm was affecting their city and, more importantly, their neighborhood.
Questions such as: Read the rest of this entry »
The Mobile Marketing Guy
on LinkedIn
Jonnie Allan, owner of The Mobile Marketing Guy was recently invited to join hosts Chris Cox and Shauna Moreno of The Marketing Report on KJLL AM The JOLT to discuss some of the ins & outs of Mobile Marketing Via Text. Click on the Link below to Listen. (Be sure to turn up your speakers.)
Text Messaging Basics
