Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media. Failing to recognize this shift in consuming behavior could prove very costly for business owners.
Below are some of the services we provide to help small to medium-sized business owners, as well as large brands and franchises, tap into this new medium and mobilize their marketing efforts.
Mobile Website Development
Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. However, only approximately 18% of businesses have a mobile optimized site. Instead, most consumers land on full desktop versions of websites that are either too small to read and navigate on the small screens of mobile devices or they take too long to download causing frustration and inevitably chasing the customer away – 61% of which will never return. Unfortunately as business owners we do not get to decide how consumers will visit our website, whether be by desktop computer or by phone. By providing business owners with a mobile optimized, brand-centric mobile website we help business provide a positive user experience for all of their customers or clients no matter how the choose to find the business.
SMS/Text Message Marketing
We believe every business should be able to market themselves like the Madison Avenue crowd. By using our Mobile Matrix platform, business owners are able to communicate with their customers and/or clients via the mobile channel through basic text alerts, mobile coupons, appointment reminders and VIP member upgrades by taking their marketing message to wherever their customers live, work or play.
Location Based Services (LBS)
Location-Based Services (LBS) like Foursquare, Gowalla, Scvngr, and Places offer local businesses many marketing opportunities. They offers a cost effective ways of bringing the online relationships and conversations you’ve fostered to your business’ front doorstep. However, unlike the Social Media platforms like Facebook & Twitter where you decide when and if you company moves into these arenas, it is actually the consumer who decides when and if your business is listed within these services – whether you are aware of it or not. Understanding how to masterfully utilize these LBS services can not only re-energize your social presence they can also greatly enhance your marketing strategy and ROI. Read More…